Pro Valet
Branding
Website Design
Marketing
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Logo Mark Constructions
The mark is built using the golden ratio design system by applying a 42º slant. All corners and curves are rounded using the same radius.
The smile is constructed based on a circle with the same amount of width as the house.
Coporate Typeface
Primary
Secondary
User Interface Design
I also conducted user research using methods such as interviews, surveys, focus groups, and participatory design in order to address both user behavior and attitudes.
Our goal was to develop a brand that felt intentionally unexpected, a visual language that embraced the attitude and irreverence of the brand strategy.
Emily KennyCo-Founder of AirSpare 
